Podcast Growth Tips You Won't Hear Anywhere Else: How Hala Taha's Show Ranks #1 in Education Across All Apps & Makes 6 Figures/Year
Jan 24, 2022Today’s case study features how Hala Taha grew a #1 podcast that generates 6-figures a year. I have been a podcast host in the space for two years now, but Hala shares unique tested podcast growth strategies I have not heard anywhere else, so you are in for a treat!
Hala transparently shares industry insights like the exact rates sponsors are willing to pay, how much she charges for ad spots and client packages, plus creative ways to monetize your show.
If you’ve never come across Hala before, she is the host of the Young & Profiting podcast, a show frequently ranked as the #1 education podcast across all platforms. She is also the CEO of YAP Media, a full service social media and podcast marketing agency for top podcasters, celebrities, and CEOs that generate $2 million in its first year alone. She is an incredibly impressive woman, so now it is time for you to push play and get ready to take some notes!!
Connect with Hala:
Favorite Takeaways From This Episode:
- How Hala grew her podcast with a team of volunteers while she was still working a full time corporate job.
- How she recruited her team to work for her for free.
- “I always say it was easier to manage my volunteers who I never paid a dime than it is with paid employees.”
- What her podcast growth looked like and how she achieved it.
- What it means to be mission driven.
- How utilizing her LinkedIn account explosively grew her show and network.
- The strategy she used to become a #1 podcaster across all platforms.
- “I can change the industry + I don’t need to follow the lead of anybody else. I created my own lane + decided that just because I can’t breakthrough on Apple doesn’t mean I can’t be a successful podcaster.”
- How she utilized Gary Vee’s connections on LinkedIn to grow her own audience + the 3 major ways it helped her.
- The key is: find those people who do engage on similar content to yours + invite them to your network.
- How leveraging LIVE platforms helped her growth.
- What permission based marketing is and how to implement it in your business.
- The magic is in the DMs.
- The different revenue streams that came from monetizing her podcast.
- You can make money off your podcast without sponsorships.
- Podcasts are primarily awareness tools.
- How she used her podcast as a lead generation tool that made her $40K after a couple months of starting her agency.
- “People often think there’s only one way to monetize a podcast, and there’s not.”
- How she made almost $2 mil in the 1st year of her agency + scaled to over 60 team members.
- “Podcasting is the best networking tool.”
- What Hala's ads look like in her episodes + how she presents them to serve the audience.
- The metrics behind podcast advertising.
⚡ LIGHTNING ROUND QUESTIONS⚡
- What ingredients would go on your perfect sandwich?
- What is currently your phone screensaver/background?
- What is one important skill you believe every person should have?
What Did You Think?
What was your biggest takeaway from this episode? Let us know on Instagram @cubicletoceo.
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