Heidi Zak Reveals How ThirdLove Acquired 1 Million Customers In 3 Years
Dec 20, 2021
Real talk: Why were we never taught how to buy a properly fitting bra? I know I can’t be the only one who struggles with this. Generations of women have been playing a guessing game and settling for uncomfortable products & outdated practices in an industry that - until recently - catered more toward appealing to men than serving women.
This was the exact obstacle Heidi Zak, the co-founder and CEO of ThirdLove, had to overcome when she launched an innovative solution to normalize online bra shopping that skyrocketed ThirdLove to being the #1 digital bra brand among millennials.
Today, we’re dissecting the case study of how ThirdLove acquired 1 million paying customers in just 3 years and which customer acquisition channels they’re doubling down on in 2022.
Connect with Heidi:
- www.thirdlove.com
- Use code TL-CUBICLETOCEO to redeem a free pair of underwear! Includes all underwear $28 or less, 1 use per customer No minimum purchase.
- Instagram: @thirdlove + @heidi
- Twitter: @thirdlove
- ThirdLove Facebook Page
Favorite Takeaways From This Episode:
- How ThirdLove became the #1 digital bra brand among millennials.
- What’re the ThirdLove’s key differentiators.
- How Heidi went from being an investment banker working 80 hr weeks in NYC to the CEO of an industry disrupting bra company.
- How she rationalized leaving her awesome job at Google.
- “Not every decision in your career is permanent.”
- Get comfortable with the worst case scenario.
- The strategy Heidi used to get her first ThirdLove customers.
- You need to gain your customer's trust.
- The marketing landscape is changing just as quickly as the tech landscape.
- What they are doubling down on in terms of client acquisition.
- Get in front of other people’s audiences instead of just trying to build your own.
- Why you should focus on a signature product when starting your business.
- Some of the ways ThirdLove has reengaged their customers in creative ways and expanded the lifetime value of their customers?
- The growth strategies they've tried but failed.
- “The easier you can make it for your customer to jump from one thing to another, the faster it will take off.”
- What has surprised Heidi most about her customers.
⚡ LIGHTNING ROUND QUESTIONS⚡
- Who inspires you?
- What is your work at home uniform? Bra or no bra?
- Have you ever been told you have a look alike or celebrity doppelganger?
What Did You Think?
What was your biggest takeaway from this episode? Let us know on Instagram @cubicletoceo.
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