How to Leverage a Podcast Platform & Be Seen as an Expert in Your Industry With Jaclyn Mellone
Dec 16, 2019
On this week’s episode I got a chance to sit down with the host of the popular Go-To Gal podcast, Jaclyn Mellone. Jaclyn helps experts exponentially grow their business by becoming the Go-To Authority in their space. She is a coach, strategist, Keynote speaker, mama, and guacamole lover. She has spoken at marketing conferences around the US and been featured in Entrepreneur Magazine, Yahoo Finance, Reader’s Digest, Parents Magazine, Well + Good, as well as dozens of podcasts and radio appearances. Jaclyn shares how you can become the go-to person in your industry, how to establish yourself as an authority in your niche, and how to leverage podcasting as a platform for business growth.
Favorite Takeaways From This Episode
Don’t try to talk to everyone about everything, be specific in your focus and niche down. When you have a refined focus, every client you have makes you more valuable to your next client.
Being a go-to gal is not just about being known for something, it’s about other people. Community is built in relationships & relationship building is huge for success.
When you’re just beginning with your brand, it's beneficial to you to be a jack of all trades. Get comfortable with the idea that what you start with isn’t what you’ll end with, and just go out and try things.
You have permission to pivot.
When you’re seen as an expert in something, anything, you’re more likely to be seen as an expert in something else.
A platform like podcasting may not be instant gratification when it comes to income, but it has huge leverage power.
Getting feedback is incredibly important, and a survey is a great way to do that. Making a super juicy giveaway is a great way to get people to take a survey.
Don’t let what people are saying totally skew what you’re wanting to be doing. Sometimes your audience doesn’t know all the ways that you can help them the best.
Take a step back and get outside input into what’s working and what’s not with your podcast. What’s the most popular episode? What are you doing with your biz? Get clarity on your position. Be strategic. Don’t be afraid to promote your own products
Repurpose content. Podcast content able to be leveraged. You can create evergreen content for your podcast.
Go get on other podcasts! It’s a great way to leverage an authority platform without having your own podcast, but if you do, that’s great.
Connect With Jaclyn
What Do You Think?
What are you the go-to person in your industry for? Leave a comment below!
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