How Nearly 5,000 Rejections Led to Selling $1 Million in 3 Hours

Did you see my segment on the Today Show with Hoda & Jenna?! Watch it Here!

I am joined today by a new friend who I’ve quickly grown to love, the amazingly talented Brittney Levine.

In case you missed it, I had the incredible opportunity to work with Brittney a couple of weeks ago on the Today Show with Hoda & Jenna for a super fun, couples quarantine makeover segment. I can’t say enough good things about Brittney and my entire experience on the show. What struck me most about Brittney was her humility - chatting with her felt like talking to one of my best girl friends over coffee.

Brittney has appeared regularly as a style expert on nationally syndicated shows like: the Today Show, Wendy Williams, E! News, and QVC, to name a few. She also has worked with big name celebrities like Catherine Zeta-Jones, and co-hosts the “Be My Neighbor” podcast with her actual NYC neighbor, Bevin Prince, of One Tree Hill fame.

We talk about what she learned from almost 5,000 rejections, the anatomy of an attention-grabbing media pitch, and how to turn a “no,” into a second opportunity.

Connect with Brittney:

1. On Instagram
2. Listen to the Be My Neighbor Podcast

Favorite Takeaways From This Episode

• Nurturing relationships & making THEIR job easy is key to people saying “yes.”
• Continue to reach out, even when you’re told “no.”
• The “yes” answers are good, the “nos” are good, but it’s the “maybes” that kill you.
• No doesn’t mean never. Thank them for their feedback, and think of a new way you can serve them.
• It took 5 years before anyone on the Today Show responded to her.
• Make sure they know that they can count on you, and that you’ve left the conversation with an invitation.
• You HAVE the resilience to keep going.
• Pitching Anatomy of a good pitch
• Explain why you’re there in the first 3-4 sentences. 
• Make their job as easy as possible.
• Know who you’re pitching - do your research.
• Think about it like relationship building.
• Being a CEO is all about how you establish relationships with people. 

What Did You Think?

What was your biggest takeaway from this episode? Leave a comment below.

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